THE PERSON BEHIND THE BRAND
Hey, I’m Mel.
Small-town Wisconsin. Agriculture roots. 20+ years in marketing and events, 12+ in branded merchandise. I've spent my career telling stories.
The industries changed, but the challenge was usually the same: helping people understand what made something worth paying attention to.
Hi, I’m Mel.
I live in Wisconsin with my husband Jesse, our twin boys, and our daughter. If I'm not working, you'll probably find me on the bleachers at a baseball game, at our family cabin, or spending time at my parents' farm.
My career has taken me through engineering, agriculture, nonprofits, marketing, events, and the promotional products industry. Looking back, those jobs probably don't seem to have much in common, but somewhere along the way, I realized I was doing the same thing in every one of them.
I was helping organizations tell their story.
Today, that's what I do at Moments + Merch.
I help organizations figure out what makes them different, then bring that story to life through events, customer experiences, marketing, and branded merchandise.
In other words, I help figure out the story, how to tell it, and where to tell it.
I believe that the best stories aren't told…they're experienced.
Some of the most meaningful work I've done has been with nonprofit organizations.
Nonprofits are built on relationships, community, and a deep connection to the people they serve.
My connection to nonprofits is personal. In 2012, our identical twin boys were diagnosed with Twin-to-Twin Transfusion Syndrome early in my pregnancy. During their long stays in the NICU, the Ronald McDonald House in Omaha became a home away from home for our family. I've seen firsthand what nonprofits do for people when they need it most. That's not something you forget, and it's one of the reasons I care so much about helping these organizations create experiences that inspire people to show up and stay connected.
Why Nonprofits Have Always Felt Familiar
I recently lost my BFF Larry, my 15-year-old yellow lab and longtime office sidekick. He supervised every project, greeted every Zoom call, and never once missed a deadline. I guess I’m on my own now!
My friends call me Mel. You can too.
Outside of Work
Want to work together?
I’d love to hear about your next event. Let’s figure out what it could be.
