Merchandising an event means every piece has a reason to be there.There is no sense in having merch just to have merch.
Pick for the people, not the event.
Every good merch decision starts with a question about the person instead of the product. Who is it for? What does their day look like? Where are they going to use it? And if we're talking about an event, what are they going to be carrying around by three in the afternoon?
I came out of consumer behavior and branded merchandise industry, so I spent years watching what people pick up and put back down, and what they end up keeping. Attendees don't stop being consumers when they put on a lanyard. They're asking the same things they'd ask in any store. Do I want this? Is it worth carrying all day? Will I use it at home?
So I look at your event the way I'd look at a sales floor. What do people see first, and what do they want to be holding. When it's picked for the people, they take it with them. Nothing left to pack up at the end of the night is the best sign it worked.
How we can work together
One event
We start with the people, the experience and what you want the merch to do. Then we build the merchandise around it, from attendee gifts and activations to speaker gifts, kits and what people take home.
Start to finish
Strategy, sourcing, proofs, production, delivery and fulfillment. I find the pieces, handle the vendors and make sure everything gets where it needs to go. You approve. I chase.
Stores + Ongoing
Need people to order their own merch? We can help create e-commerce stores for employees, attendees, customers or communities, including options for ordering before and after an event. We can also support general branded merchandise, gifting, print-and-ship and ongoing merch needs that have nothing to do with an event.
A whole calendar
Merch across your events, campaigns and other brand moments, planned together instead of ordered one at a time. Your brand holds together, your budget goes further, and nobody is scrambling for something that should have been ordered months ago.
The good stuff takes lead time.Don’t wait until you need 200 of something in two weeks. Let’s talk about it while there’s still room to find, create and merchandise something interesting.
