Event Strategy WorkshopsBetter events begin long before anyone walks through the door.
The Event Strategy Lab is a facilitated working session for organizations that want to create better events and more meaningful ways to bring people together. I bring the right people into the conversation, ask the questions that often get skipped and challenge “the way we’ve always done it.” Your team leaves with shared direction before planning begins.
Most events don’t have a planning problem.
They have a strategy problem.Someone says, "We should do the event again." Everyone starts planning and the venue gets booked. Sponsors get called and registration opens….and somewhere along the way no one stops to ask whether it's still accomplishing what it was created to do.
That’s what the Event Strategy Lab is for.
Event Strategy Lab: One Event
In a focused half-day session, we examine one important event.
Together, we’ll clarify why you’re hosting it, who it needs to serve and what you want people to think, feel or do differently because they attended. We’ll identify what should stay, what needs to change and where there are opportunities to create a stronger experience.
Your team leaves with an alignment summary and practical next steps for moving into planning.
Event Portfolio Lab: Full Calendar
In a full-day session, we look across your organization’s entire event calendar.
We’ll examine the purpose and audience for each event, identify overlap or gaps and question where your time, budget and energy are being spent. Then we’ll prioritize the opportunities that can make the greatest difference.
Your team leaves with a clearer event portfolio and a roadmap for what to continue, rethink or stop doing.
Designed like an experience
This isn’t a day of sitting in a chair watching slides. Participants move, create, discuss and make decisions together while experiencing some of the same principles used to design meaningful events.
Bring one event or bring the entire calendar.
