Creative strategy for events that deserve more than a checklist.
WHAT I DO
I focus on the creative vision. The themes, the merch strategy, the experiential design, the storytelling that makes your event mean something. Here's how that breaks down.
This is where everything starts. We work with you to figure out the story your event is trying to tell, then build a creative framework around it. Theme development, narrative design, mood and direction. You walk away with a creative brief that gives your team, your venue, and your vendors a clear vision to execute against. This applies whether you're planning a corporate conference, a sales kickoff, a nonprofit gala, or a field marketing event.
Creative event strategy
We do site visits with you and figure out how to use the space to reinforce your story. The flow of the room, the moments of surprise, the experiences that make people stop and pay attention. We design the experiential touchpoints and then collaborate with production partners to bring the environment to life. This is the difference between an event people attend and an event people remember.
Experiential design
After 12+ years in the promotional products industry, we know merch. We've sat on the supplier side, the distributor side, and the buyer side. We concept merch strategies where every item connects back to the event theme and brand narrative. Not logo slaps on random products. Intentional, thoughtful items that extend the story beyond the room. We recommend the items and partner with branded merch vendors to produce them.
Branded merch strategy
Intimate dinners, pop-up experiences, pre-conference activities, team-building, regional meetups, golf outings, offsite award ceremonies. These smaller-format events are where creative strategy makes the biggest visible impact because every detail is on display and every touchpoint matters. We handle the creative direction from concept through execution.
Field + wraparound events
We helped developed your vision. We love being there when it comes to life. On-site creative direction means we’re on the ground on event day making sure every detail lands the way it was designed to. The merch display, the room setup, the experiential moments, the flow. When the person who helped build the creative strategy is also the one making real-time decisions on the floor, nothing gets lost in translation.
On-site creative direction
Every project looks a little different. Here's how most start.
HOW WE WORK TOGETHER
Event-based
You have a specific event coming up and you want creative strategy support. We scope the project, we develop the creative direction, and we bring it to life together. This is great for one-time events or organizations testing what it's like to work with a creative event strategist.
Ongoing creative partner
You have multiple events throughout the year and you want a consistent creative voice across all of them. We become an extension of your team on a retainer basis. Your annual conference, your quarterly town halls, your holiday party, your donor gala. It all feels connected because it all runs through the same creative lens.
That's fine. Reach out and tell us what you're working on. We'll figure out the right fit together. Do you have questions before that? Our FAQ covers the basics.
Not sure yet?
