I build the creative side of events most teams don't have time for.
WHAT I DO
You've got enough on your plate. I handle the creative strategy, the merch, the experiential design, and when the project calls for it, the logistics too. You don't have to figure out your next event on your own.
This is where everything starts. We work through the story your event is trying to tell, then build a creative framework around it. Theme development, narrative design, mood and direction. You walk away with a creative brief that gives your team, your venue, and your vendors a clear vision. This applies whether you're planning a corporate conference, a sales kickoff, a nonprofit gala, or a field marketing event.
Creative event strategy
I do site visits with you and figure out how to use the event space to reinforce your story. The flow of the room, the moments of surprise, the experiences that make people stop and pay attention. I design the experiential touchpoints and collaborate with production partners to bring the event environment to life. This is the difference between an event people attend and an event people remember.
Experiential design
The creative vision only matters if it actually happens. When the project calls for it, I manage the full planning process. Vendor sourcing, timelines, contracts, coordination, and all the moving pieces in between. I'm your main point of contact from kickoff through the final walkout. You get the creative strategy and someone who knows how to execute it. No handing off a concept and hoping for the best.
Event planning + logistics
Events don't promote themselves. I help you build the marketing strategy around your event. The pre-event buzz, the content and communications leading up to it, and the follow-through after. Because the event is the moment, but the marketing is what makes it land before, during, and after people are in the room. And your follow-up plan should be more than a mass email to every badge you scanned.
Event marketing
After 12+ years in the promotional products industry, I know merch. I've sat on the supplier side, distributor side, and buyer side of the branded merchandise industry. I concept merch strategies where every item connects back to the event theme and your brand. Not just a logo on random products. Intentional, thoughtful items that extend the event story beyond the room. I recommend the items and partner with branded merch vendors to produce them.
Branded merch strategy
Intimate dinners, pop-up experiences, pre-conference activities, team-building, regional meetups, golf outings, offsite award ceremonies. These smaller-format events are where creative strategy makes the biggest visible impact because every detail is on display and every touchpoint matters. I handle the creative direction from concept through execution.
Field + wraparound events
On-site creative direction & event management
I helped develop your vision so I love being there when it comes to life. On-site creative direction means I'm on the ground on event day making sure every detail lands the way it was designed to. The merch display, the room setup, the experiential moments, the flow. When the person who built the event strategy is also the one making real-time decisions on the floor, nothing gets lost in translation.
Every project looks a little different. Here's how most start.
HOW WE WORK TOGETHER
Event-based
You have a specific event coming up and you want creative strategy and planning support. I scope the project, develop the creative direction, and bring it to life. This is great for one-time events or organizations testing what it's like to work with a creative event strategist.
Ongoing creative partner
You have multiple events throughout the year and you want a consistent creative voice across all of them. I become an extension of your team on a retainer basis. Your annual conference, your quarterly town halls, your holiday party, your donor gala. It all feels connected because it all runs through the same creative lens.
That's fine. Reach out and tell me what you're working on. We'll figure out the right fit together. Do you have questions before that? Our FAQ covers the basics.
Not sure yet?
