Helping Organizations Build Stronger Relationships Through Events, Experiences & Branded Merchandise

Every event tells a story. I help you make sure yours is worth remembering.

Arch that leads to a pop-up merch shop with apparel and hardgoods
Beer Growler filled with flowers as a centerpiece on a table
Welcome to Milwaukee banner handing on wall
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Three water bottles with the Milwaukee skyline'

Your brand lives in the moments people have with it.

Not in the brochure they toss in the trash or the email they delete. During the conversation at the table after the session ends, the merch they actually wear, and in the event they're still talking about six months later. That's what I help you build.

Build Community

People leave with relationships they didn't walk in with. Annual meetings, field days, customer conferences, producer events…I design the experiences, spaces, and moments that give people a reason to find each other.

What I Help With

Strengthen Relationships

The relationships your organization runs on. Sponsors who renew, members who come back, customers who feel valued. Appreciation events, sponsor experiences, employee recognition…the touchpoints that keep people invested.

Increase Engagement

Not headcount, actual participation. They're still talking about it. Not because it was well-organized, but because something happened there that couldn't have happened over email.

Build Loyalty

People wear their brands when they're proud of them. A good hat, a quality jacket, the right item at the right moment becomes part of how they show up. I help you figure out what that item is.

Who I Work With

Agricultural Organizations & Cooperatives

Cooperatives, commodity organizations, agribusinesses, producer groups, and ag brands who understand that relationships are the whole game.

Associations & Member-Based Organizations

Member-based organizations where success is measured by engagement, attendance, and retention, not just headcount.

Corporate Teams

Sales teams, conference organizers, and corporate brands who need their in-person moments to actually do something.

Non-profits

Nonprofits and cause-driven organizations who need donors, sponsors, and supporters to feel connected enough to show up, give, and bring others along.

A woman sitting in a vintage-style armchair on a wooden floor, smiling, with a large vase of pampas grass next to her.

Hi, I’m Mel.

I got my start in agriculture, an industry built on relationships, community, and showing up.

My event planning life started at the third largest seed company in the US and I haven't looked back since. National sales meetings, dealer meetings, field days, team building... agriculture taught me how to build experiences that bring people together, create communities around a brand, and earn relationships that last longer than any campaign. The best organizations have always known that showing up in person is the whole game.

That's why Moments + Merch exists. To help organizations show up in person through experiences and merch that matter.

Ready to Talk About Your Next Event?

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